InterContinental Park Lane (Copy) (Copy)
TFG Group (Whistles, Hobbs & Phase Eight)
Retail Ecommerce
TFG is the parent company behind some of the UK’s most recognisable premium womenswear brands, including Whistles, Hobbs, and Phase Eight. With ambitious revenue targets and growing international ambitions, TFG partnered with Wonderbean to strengthen paid social and search performance - first in the UK, then across multiple international markets.
Learn how Wonderbean helped TFG exceed ROAS targets and unlock scalable growth across paid social and search.
Delivering profitable paid media growth for TFG across multiple brands and global markets
124%
ROAS during peak periods, consistently exceeding targets
4
International markets launched successfully
3
Brands scaled under one paid media strategy
Challenge
TFG required external paid media expertise to help its portfolio brands hit ambitious UK revenue KPIs across paid social and search.
After early success in the UK, the brief quickly expanded to include international growth, introducing three established UK brands into markets where awareness was minimal and competition was high.
The complexity lay in:
Managing multiple brands with distinct identities
Scaling performance while maintaining efficiency
Launching into new regions with little or no brand recognition
Aligning multiple internal stakeholders around a single paid media strategy
TFG needed a partner who could move fast, think strategically, and take ownership.
“Wonderbean were an invaluable support when I needed external expertise in paid search and social. Brooke is extremely knowledgeable, and her team is highly capable and reliable. Within just a few months of onboarding, Wonderbean drove impressive improvements across our paid social channels, consistently taking a proactive approach with a focus on continuous growth. Not only do they deliver great results, but they are also a joy to work with. Highly recommended!”
Solution
Wonderbean acted as an extension of TFG’s internal team, bringing senior-level expertise across paid search and paid social.
The partnership included:
A comprehensive ad account audit to uncover performance and scaling opportunities
Ad design and copywriting aligned to each brand’s tone and positioning
A paid media strategy with market-specific adaptations for international growth
Localisation across creative, messaging, and targeting for new markets
Active management of multiple stakeholder relationships
By establishing clear workflows between brand teams and paid media specialists, Wonderbean significantly reduced the time between brief, creative production, and campaign launch — enabling faster testing, optimisation, and scale.
Strategy
Wonderbean’s approach was built around proactivity, structure, and continuous improvement.
Key elements included:
Full-funnel paid media alignment across search and social
Market-specific optimisation, informed by local performance data
Creative testing at speed, enabled by streamlined workflows
Ongoing optimisation, ensuring performance improved month over month
This proactive, growth-focused mindset allowed the brands to scale confidently — even in markets where they were starting from zero.
