Strategic social advertising for luxury brands

Target affluent consumers with sophisticated paid campaigns and reach qualified and engaged audiences actively seeking luxury experiences and products.

At Wonderbean, we develop sophisticated paid social campaigns that connect premium hospitality, design and lifestyle brands with qualified audiences through visually compelling storytelling. Our approach combines precise targeting, stunning creative, and performance optimisation to deliver measurable results while enhancing brand perception.

Paid social strategies

Luxury hospitality

  • Immersive room and suite campaigns showcasing unique experiences

  • F&B outlet promotion with stunning culinary imagery

  • Spa and amenity highlight campaigns

  • Wedding and event showcase advertisements

  • Seasonal package and experience promotions

Digital marketing for hotels

Interior designers

  • Portfolio showcase campaigns highlighting signature projects

  • Service promotion targeting high-value client demographics

  • Product collection advertisements for designers with retail offerings

  • Design philosophy and process storytelling

  • Event and launch announcements

Online Reach For Designers

Lifestyle brands

  • Collection launches with sophisticated product storytelling

  • Shopping campaigns with seamless purchase journeys

  • Brand building through lifestyle content

  • Limited edition and exclusive offering promotions

  • Client lifestyle aspirational campaigns

Homeware & Lifestyle Stores

  • The optimal platform mix varies by sector, but Instagram and Pinterest consistently deliver strong results for luxury brands due to their visual nature and affluent user base. For luxury hotels, Instagram's immersive format showcases property aesthetics and experiences, while Pinterest captures travellers in the inspiration phase. Interior designers benefit from both Instagram's portfolio showcase capabilities and Pinterest's design-focused audience. Lifestyle brands typically see strong performance across Instagram, Pinterest, and strategically targeted Facebook campaigns. We recommend a platform strategy based on your specific audience and objectives.

  • We implement comprehensive measurement frameworks tracking both platform metrics and business outcomes:

    • Platform metrics: Impressions, engagement, click-through rates

    • Campaign performance: Conversion rate, cost per acquisition, ROAS

    • Business impact: Revenue, lead quality, booking value, AOV For hospitality clients, we track the full booking journey; for interior designers, inquiry quality and consultation bookings; and for lifestyle brands, direct revenue and customer acquisition costs. Our attribution models account for the influence of social touchpoints throughout the customer journey.

  • Interior design brands typically see strongest performance from:

    • Carousel ads showcasing multiple project images

    • Collection ads linking to portfolio categories

    • Video ads revealing design processes and transformations

    • Story ads highlighting before-and-after reveals

    • Canvas/Instant Experience ads providing immersive portfolio exploration We recommend a mix of formats with image-rich carousels forming the foundation, supplemented by strategic video content that demonstrates expertise and process.

  • Budget allocation depends on business objectives, market opportunity, and competitive landscape. For established luxury hotels, we typically recommend 30-40% of digital marketing budget for paid social. Interior design firms often benefit from allocating 25-35% to targeted social campaigns, while luxury ecommerce brands may dedicate 35-45% to social channels. We provide data-driven recommendations based on opportunity analysis and performance potential.

  • Our multi-layered targeting approach includes:

    • Income bracket and wealth indicators

    • Luxury interest categories and behaviours

    • Competitive brand affinities

    • Residence location in affluent neighbourhoods

    • Travel patterns and preferences

    • Professional titles and industries

    • Custom audience development from existing clients/customers

    • Sophisticated lookalike modelling based on high-value customers This precision

Frequently Asked Questions

Schedule your consultation

Get in touch to discuss how thoughtful influencer collaboration can elevate your luxury brand's presence and reach.